Google Goes All-In on AI

Read Time: 5 Minutes

Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.

Here's what you’ll get today:

• AI News for Marketers

• 1 Tip

• 1 Tool

• 2 Twitter Threads

AI News for Marketers

Google made a big splash last week at their annual I/O conference. Here are the big updates:

• Google unveiled their plans for supercharging Search with generative AI. We caught a glimpse of how Google plans to put AI front and center in search results, in what their calling Search Generative Experience (SGE). This changes will be rolling out over the next few months and will be an ‘adapt or die’ moment for SEO.

• Google launched its newest LLM, PaLM 2, in what many consider Google’s answer to GPT-4. PaLM 2 has be described as more equipped to handle math and science problems, and was trained on 100 languages and 20 coding languages.

Did you miss Google I/O? 👉 Watch this 10 minute highlight reel

Meta wanted in on the party.

While Google was having a mic-drop moment, Meta quietly unveiled major AI updates for advertisers. The updates include tools to help advertisers build campaigns:

• Creating AI-generated ads including background generation and advanced image cropping.

• The ability to remix content into multiple formats, so advertisers can choose the perfect version for a specific audience.

Tip: Remix

One of the AI superpowers for marketers is the ability to remix existing content. Whether it’s an old blog, ad, or thread, you can easily use AI to rewrite and reformat content for new channels, or even ask it for a fresh perspective on the topic. Don’t reinvent the wheel — find a topic that resonated with your audience and double down.

Some prompts to implement this include:

• “Turn this blog into a Twitter thread”

• “Generate three new ideas based on this content”

• “Rewrite this headline in 5 ways using a witty tone”

Tool: Foreplay - AI Swiss-Army Knife for Ad Briefs & Storyboards

Every great ad starts with inspiration from Facebook Ad Library or TikTok Creative Center. Unfortunately, this means broken links, screenshots and endlessly uploading or downloading.

Foreplay helps you save ads, build briefs and produce high converting ads at scale without compromising quality. Save ads FOREVER from Facebook Ad Library, TikTok Creative Center and more using the Foreplay Chrome Extension.

Twitter Threads

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