Balancing Innovation and Regulation

Read Time: 3 Minutes

Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.

Here's what you’ll get today:

• AI News for Marketers

• 1 Tip

• 1 Tool

• 2 Twitter Threads

AI News for Markets:

• Neeva, the AI-driven search engine, is shutting down. TLDR: Google Search ain’t going nowhere… at least not anytime soon. Unlike the thread-boi’s predicted, it’s very difficult to change consumer behavior when a company dominates ~90% market share.
  

• AI Regulation, the topic we’re all trying to avoid — besides Congress and Sam Altman — is coming. TLDR: You should be maximizing your use of AI tools to get an edge in today’s market because there could come a time when regulation dampens the affordability and access to the amazing tools new tools we’re seeing every day. 🫡

  
  👉 For a deep dive, watch the highlights of Sam’s Altman’s testimony, or listen to the latest episode of the All-In Podcast for some hot-takes.

Tip: Generate new ideas

Working on something new and don’t know where to start. Using AI to think of new ideas is a powerful use-case for going from zero to one on a project.

Here are some sample prompts for writing Twitter content:

• “I need a tweet that addresses a common misconception about [topic]. Can you write a tweet that will provide accurate information and clear up any confusion?”

• “I want to create a tweet that will go viral and increase awareness about [topic]. Can you help me come up with a catchy headline and engaging content for the tweet?”

• “Provide a bulleted list of topics that people in [industry] care about.”

• “Provide a bulleted list of ways that [product] can provide value to customers.”

Tool: Dante-AI 

Dante allows you to create custom GPT chatbots trained on your data, zero coding required, and you can share on your website in minutes. Custom chatbots are a great way to gain an edge right now, but the lead won’t last.

The use-cases here are unlimited:

• Automate your customer support chat

• Convert more leads through chat on your website

• Ask it to create content that sounds like your brand

An much much more… This is a tool you need to start experimenting with.

Twitter Threads

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