Get scrappy with AI image editing...

Read Time: 4 Minutes

Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.

Here's what you’ll get today:

• AI News for Marketers

• 1 Tip

• 1 Tool

• 2 Twitter Threads

AI News for Markets:

Big announcements from tech platforms give us a glimpse into a future where we can rapidly create and test new forms of ad creative.

• Adobe announced "Generative Fill", which gives Photoshop users the ability to create, edit, and enhance images with simple natural language prompts.

• Google’s new generative AI tool can help sellers jazz up their product images — Product Studio can remove backgrounds, generate scenes, and improve the quality of low-resolution images for free using generative AI.

The use-cases are endless for scrappy marketers who are looking to optimize conversion rates and experiment.

But it doesn’t stop with images…

Spotify announced this week that it may use AI to make host-read podcast ads that sound like real people… because apparently speaking is too hard for podcast hosts?

Either way, major companies are thinking about how they can leverage AI to transform their advertising platforms — so you should be paying attention and trying to find an edge wherever possible.

As we continue to see advancements in image generation tools, we’ll also see increased debate around the legality of AI generated images due to potential fake news, deep fakes, and more.

• Microsoft’s recently announced that it will add a hidden watermark to its AI generated images. This has been a hot topic in the AI legal battlefield.

Tip: Master writing with ChatGPT

Sure, everyone knows how to use ChatGPT, but most writer’s are just scratching the surface.

You should invest time in mastering ChatGPT so that you can write 10X faster AND create exceptional content.

Here’s one guide we really loved that dives into the strengths, weaknesses, and strategy of writing with ChapGPT: A Step-By-Step Guide To Use ChatGPT As A Writer

Tool: Gan.ai

Personalization is the only way to break through the noise these days. With Gan.ai, you can send personalized videos to prospects and customers at scale. Simply record once and personalize videos for different people with simple text inputs. This one really blew our minds after testing it out in our own outreach.

Twitter Threads

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