The end of SEO?

Read Time: 5 Minutes

Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.

The big stories of this week are all focused on search, with Google and Microsoft announcing changes to their strategies that may change the future of SEO.

Here's what you’ll get today:

• 1 Top news story

• 1 Tip

• 1 Tool

• 2 Twitter Threads

Biggest Story for Marketers

This week’s news could mean the end of SEO as we know it. No, SEO won’t go away, but it will likely look very different a year from now.

1. Google plans to make search more "Personal" — Google Search is getting a “snackable” facelift (whatever that means), with plans to revamp search to make it more interactive with an AI Chatbot named Magi and video clips. This could have major implications for SEO, and the lines between SEO, Social, and digital marketing could start to blur.

2. New Bing Features provide a glimpse into what the future of search could look like, with image-based search changing the way we search online. There are always keywords that will drive traffic to your site, but with many of these features, we will likely see a continued shift towards increased traffic and transactions on Google and Bing instead of your site.

Want to dive deeper? 👉 How AI will change the future of SEO

Tip: Utilize AI for Personalization

Personalization is a critical aspect of modern marketing, and AI can help take it to the next level. This can allow you to create highly personalized marketing campaigns that resonate with your target audience and drive engagement.

Some ways to implement this include:

• Use AI-powered recommendation engines to suggest products or services to customers based on their past purchases or browsing behavior.

• Utilize chatbots powered by AI to provide personalized customer service experiences and answer customer questions in real-time.

• Implement AI-powered email marketing campaigns that use machine learning algorithms to segment customers based on their behavior and interests, and tailor the content of emails accordingly.

Tool: Phrasee - Generative AI for Enterprise Marketers

Phrasee is an AI-powered tool that can help you improve your email marketing campaigns. The tool uses natural language processing and machine learning to generate subject lines, preview text, and even full email content that is more likely to engage and convert your audience.

Phrasee analyzes your brand voice and past email performance to generate content that aligns with your brand and resonates with your audience. It can also A/B test different variations of email content to optimize for engagement and conversions.

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