Read Time: 3 Minutes

Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.

Here's what you’ll get today:

• AI News for Marketers

• 1 Tool

• 1 Tip

• 2 Twitter Threads

AI News for Marketers:

• Generative AI could add up to $4.4 trillion to global economy. In a new report from McKinsey, their research shows that marketing, sales, and customer support account for 75%+ of the potential value of AI in the term. The big wigs at McKinsey say that increased personalization, content creation, and sales productivity from AI could lead to a ~10% lift in global marketing spending… that’s $463 BILLION.

• Synthesia raises $90m in Series-C with a mission to replace boring docs, PowerPoints, and PDFs with engaging videos. We can get on board with anything that replaces PowerPoints, but the videos still look a little wonky if we’re being honest. Nonetheless, this is a trend that clearly isn’t going anywhere, and the quality will only get better so we’re keeping an close eye on this.

• Google has announced their new virtual try-on feature, allowing users to see how clothes look on real models with different body shapes and sizes. Retailers that get onboard with this trend could see increased purchases and lower returns if people can “try on” their clothes before purchasing online.

Tool: Framer AI

Framer allows you to create beautiful landing pages and websites using simple AI prompts — zero coding required.

We tested it out ourselves and were impressed by the results.

Even the launch itself was impressive — they activated a small army of influencers to spread the word, and they received a ton of organic praise from users. If you’re launching an AI tool, this is a good launch to study.

You can sign up for a free account on their site and test it out.

Here’s a mega thread of Framer use-cases 🧵

Tip: Design as a service

Looking for beautiful design work, but don’t want to spend hours on calls or shell out the money for a full-time designer? Check out Designjoy.

“Designjoy replaces unreliable freelancers and expensive agencies for one flat monthly fee, with designs delivered so fast that it will blow your mind.”

The best part? It’s completely async and allows you to submit unlimited revisions to your designs. That’s right… no meetings.

Twitter Threads

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