Algorithms are broken... Now what?

Here's what you’ll get today: AI News, 1 Tip, 1 Tool, 2 Twitter Threads

Author

Greg Mayer
September 12, 2023

Read Time: 4 Minutes

Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.

There’s only one week left to refer friends to Get Scrappy for the chance to win a MacBook Pro — more info at the bottom of this email.

AI News for Marketers:

Google’s new AI search experience — What you need to know

Whether we like it or not, search is an vital part of any marketing strategy.

And this week, Google is rolling out early versions of SGE.

What’s different? Rather than providing a list of links, SGE provides a summarized answer with options for follow up questions.

The takeaways?

  • SGE is still very much a search engine, not a chatbot.

  • Better for direct questions and research.

  • Faster and clearer answers for specific things like definitions, history, concepts.

  • Falls short of ChatGPT in its usefulness for task execution due to slow response times and inability to search with long prompts.

TL;DR — AI-powered summaries and interactive chat are most likely the future of search. Search as we know is no where near dead, but it’s important to stay up to speed on these changes so you don’t get left behind.

Tool: Super.so

Create a website in less than a minute that’s easy to manage and looks great, with instant page loads, SEO optimization, and no-code. All your content stays in Notion so you can focus on creating while Super handles the rest.

Tip: Algorithms are broken… Now what?

If you’ve been on Twitter lately, you’ve probably noticed that the algorithm is changing constantly. Whether we like it or not, our audiences on these platforms are borrowed.

TL;DR Share often: each piece is a tiny feedback loop. Create a movement: what are you for and against? Engage like hell: build you group of peers and friends. Test: do more of what works and less of what doesn’t. Be patient: remember that nothing good happens in a day.

Twitter Threads

One week left

When you refer people Get Scrappy, you’ll have a chance to win a brand new MacBook Pro.

  • Each time you refer someone to Get Scrappy, you'll get a ticket entered into the raffle. 1 referral = 1 ticket.

How to start: Click the share button below to grab your unique referral link. We’ll announce the winner in September.

What else we’re reading, watching, and listening to: