Crafting the perfect prompt & more

Here's what you’ll get today: 1 news story, 1 tip, 1 tool, 2 Twitter threads

July 18, 2023

Read Time: 5 Minutes

Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.

Here's what you’ll get today:

  • 1 News Story

  • 1 Tool

  • 1 Tip

  • 2 Twitter Threads

AI News for Marketers:

As marketers, creating landing pages with AI can save enormous amounts of time and resources.

Now one of the biggest website tools in the world, Wix, just made it even easier.

Pretty soon, every website builder will have AI tools that allow users to generate entire websites with a simple prompt. Better yet, you can edit and improve the landing pages by simply prompting it.

But now that everyone has access to these tools, landing pages will become generic and it will be more and more difficult to stand out.

It’s more important than ever to run experiments to increase conversion.

While you should be using tools that save time and money, don’t get lazy.

Get ready for the nostalgia to kick in…

This new and improved version of SmarterChild is a conversational AI chatbot, meaning you can speak directly with the chatbot.

You can also play minesweeper and create artwork in Paint.

This might not be our most practical tool, but it’s definitely our favorite.

Tip: Crafting the perfect prompt

We’re still in a phase of generative AI where the quality of your outputs depends on the quality of your prompts.

Use this framework to craft the perfect prompt every time:

  1. Simulate persona — Provide the AI with perspective. It helps it get “in character”.

  2. Task — Be specific about what you want it to perform.

  3. Constraints — Provide direction on how you want it to complete the task.

  4. Tone — Give it direction on how you want it to sounds, and how you want to make the reader feel.

  5. Audience — This helps the AI understand who its for.

  6. Context — This tells the AI more about who they’re writing for.

Example 👇

You are an expert in real estate. Write a 250 word email about how to generate interest in a property in an informative and knowledgable tone for an audience of real estate agents who need to sell more homes in difficult market conditions.

Twitter Threads

What else we’re reading, watching, and listening to:

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