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Here's what you’ll get today: AI News, 1 Tip, 1 Tool, 2 Twitter Threads
Read Time: 2 Minutes
Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.
Don’t forget! You have two weeks left to refer friends to Get Scrappy for the chance to win a MacBook Pro.
AI News for Marketers:
But it’s not all doom and gloom.
“I think we’re at a moment with the development of AI where we have ways to provide support, encouragement, affirmation, coaching and advice. We’ve basically taken emotional intelligence and distilled it. And I think that is going to unlock the creativity of millions and millions of people for whom that wasn’t available.”
Tool: Backtrack
This last week we tested Backtrack, which allows you to record any meeting including Slack Huddles, Zoom, Teams, or in-person meeting up to 5 hours in the past.
Why we liked it: The current state of meeting recorders is disjointed. Backtrack allows you to go back and review any meeting you had that day.
Tip: Repurpose with AI
One of the key challenges of generative AI is that it’s not great at creating original content. That’s why repurposing is the best use-case for using AI to be more productive. You can take your own original ideas and concepts and repurpose them for new channels and platforms, and create waterfall content from a single piece of long-form content (blog, podcast, webinar, etc.) — saving you countless hours every week.
You can easily ask AI chatbots like ChatGPT and Claude to rewrite content, or you can use tools like Wysper to turn long-form audio into text based content for your marketing channels.
Twitter Threads
Ever listened to a podcast and wanted to jump in and ask a question?
Now you can!
Ask the speaker a question right on your iPhone with Siri and get an AI-generated response *in that person’s voice!*
Watch me ask Lex Fridman a question about his podcast with Elon Musk.
— Mckay Wrigley (@mckaywrigley)
6:51 PM • Sep 3, 2023
You can hate it but
ChatGPT generates a better marketing strategy than 99% of marketing gurus on Twitter.
Here's an example with screenshots.
cc: @_buildspace@_nightsweekends
— Dan Kulkov 🧲 (@DanKulkov)
1:19 PM • Aug 23, 2023
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