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Here's what you’ll get today: AI News, 1 Tip, 1 Tool, 2 Twitter Threads
Greg Mayer
August 29, 2023
Read Time: 2 Minutes
Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.
Don’t forget to refer friends to Get Scrappy for the chance to win a MacBook Pro.
AI News for Marketers:
Quiet week (for AI)…
One of the major use-cases that still hasn’t been fully solved is adding text to AI generated images, but that might have changed with the launch of Ideogram.
Tool: Dicer.ai
Dicer.ai is a performance marketing SaaS platform that helps clients optimize their ad creatives and campaign strategies to drive more conversions. Our platform is built by expert marketers and powered by AI, bridging the gap between creative, analytics, and media buying.
Tip: 5 types of positioning you can use for your product
Benefit positioning
Price positioning
Quality positioning
Competitor positioning
Problem solution positioning
Choosing positioning depends on who you’re selling to, where you’re talking to them, and what you want them to do.
Twitter Threads
Something we're not ready for:
The cost to get a customer through sales and marketing is up: 108.9%!
And it's going to get worse.
Because:
- We've had no new marketing channels since 2016
- So everyone floods them
- And AI will flood them moreBut here's how I'd avoid this:… twitter.com/i/web/status/1…
— Patrick Campbell (@Patticus)
1:55 PM • Aug 25, 2023
We used the "Ikea effect" to increase conversion by 82%.
Here's why and how.
The Ikea effect is a "cognitive bias in which consumers place a disproportionately high value on products they partially created".
We wanted to do 2 things in our product:
1. Increase conversion… twitter.com/i/web/status/1…
— Mike Heap (@mike_heap_)
8:47 AM • Aug 24, 2023
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