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Use this tip to create better ads 👇

Use this tip to create better ads 👇

Here's what you’ll get today: AI News, 1 Tip, 1 Tool, 2 Twitter Threads

August 08, 2023

Read Time: 3 Minutes

Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.

Here's what you’ll get today:

AI News for Marketers
1 Tool
1 Tip
2 Twitter Threads

AI News for Marketers:

A lesson in positioning

Tim Cook says Apple is building AI into ‘every product’ amid questions over its plans — Apple was quiet when the AI hype train passed through town. When Google said “AI” over 140 times in their I/O event keynote, Apple made little to no mention of it at their event. Make no mistake, Apple is investing the same energy and resources into AI, but this is a lesson in positioning. They don’t want to play a game that everyone else is playing. They are positioning themselves in a league of their own, and focusing on the value of their products, not the technology inside the products

Hint: Consumers DGAF about AI. They only care about the value they receive.

Tool: Hyperlight.ai

Let’s face it, users hate support chatbots. Backed by YC, Hyperlight allows you to create AI agents for customer support that, unlike traditional chatbots that just respond with links to the help center, can understand and resolve customer support issues.

We think this is the next generation of customer support tools, so start testing these out on your site.

Try it out 👉 Hyperlight.ai

Tip: If you are confused about what your next ad should be…

All you have to do is start with a pillar piece of content and then turn it into:

A story
A listicle
An unboxing
An observation
Past vs. present
Contrarian take
Us vs. Them

1 idea. 7 ads.

👉 Here's a breakdown of each one

Twitter Threads

Do you know the secret to Monday(dot)com’s sudden, insane SEO growth?
The strategy that took them from 150k to 1.2M in 2 years
Here’s a breakdown of Monday's SEO strategy that helped them achieve this massive SEO moat:
— The Boring Marketer (@boringmarketer)
3:42 PM • Aug 7, 2023

DTC owners…
If your monthly revenue is between $5k - $10k
And you are confused about which platform you should RUN ads on…
(One that’ll give you the highest ROI)
Here’s what you should choose:
Thread 🧵
— Jack Brady (@JackBradyGrowth)
4:01 PM • Aug 4, 2023

What else we’re reading, watching, and listening to:

Thanks for reading!

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