Is GPT-4 getting dumber?

Here's what you’ll get today: AI News, 1 Tip, 1 Tool, 2 Twitter Threads

July 25, 2023

Read Time: 4 Minutes

Hello and welcome back to the newsletter dedicated to breaking down the intersection of Marketing and AI in 5 minutes or less.

Here's what you’ll get today:

  • AI News for Marketers

  • 1 Tool

  • 1 Tip

  • 2 Twitter Threads

AI News for Marketers:

Is AI regulation finally here?

Not really.

With the recent news that Meta, Google, and OpenAI promise the White House they’ll develop AI responsibly, it appears that we’re finally making progress towards AI regulation.

But these are just promises, not legislation, so there are no consequences for ignoring them.

This represents what all this talk of regulation has been from the beginning — signaling — and not much else.

Is GPT-4 getting dumber?

There have been “studies” showing that the quality of GPT-4’s responses are going down.

But this misses a critical point: GPT-4 matches the quality of the output with the quality of the prompt. While this currently a limitation, it speaks to the importance of writing highly detailed prompts in order to get high quality responses.

Which is why we published our guide to crafting the perfect prompt just last week.

Tool: Swiftbrief

Let’s face it… AI isn’t replacing writer’s any time soon.

But it can make your existing writers more powerful.

Swiftbrief allows you to create high quality content briefs in <2 minutes so that you can scale your content marketing efforts and produce beautiful briefs that make writers happier and more efficient.

We were super impressed by the quality of the briefs when we tested out this tool.

Give it a try 👉 Swiftbrief.com

Tip: Analyze User Sessions

If you’re not using tools to understand user behaviors, you have a massive blindspot around what’s driving results. We personally use Smartlook for heat maps and session recordings. Using a tool that automatically surfaces insights into user behavior allows you to focus more of your time on making actionable changes.

What else we’re reading, watching, and listening to:

Thanks for reading!

Want to work with us?

We’re looking for sponsors that help entrepreneur's and marketers get scrappy with AI.

👉 If you want to promote your business to 1,000+ current and aspiring entrepreneurs, reach out by replying to this email.

P.S. if you want to sign up for the Get Scrappy newsletter or share it with a friend, you can find us here.